Consumer behavior
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Type Book
Year 2019
Language English
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Marketing Management

Consumer behavior

Schiffman, Leon G._ Wisenblit, Joseph
University of Gold Coast
2019

Abstract

A key text for Doctoral Elective Seminar on Consumer Psychology and Market System Dynamics (Marketing Management) at the University of Gold Coast PhD in Business Administration programme.
Keywords
Doctoral Elective Seminar on Consumer Psychology and Market System Dynamics (Marketing Management) Marketing Management PhD Business Administration
Full Title Consumer behavior
Primary Author Schiffman, Leon G._ Wisenblit, Joseph
Publication Type Book
Year 2019
Publisher Pearson
Category Marketing Management
Institution University of Gold Coast
Access Open Access
Added to Library March 20, 2026

Cite This Publication

APA
Schiffman, Leon G._ Wisenblit, Joseph (2019). *Consumer behavior*. Pearson.
MLA
Schiffman, Leon G._ Wisenblit, Joseph. *Consumer behavior*. Pearson, 2019.

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