Digital Marketing
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Type Book
Year 2022
Language English
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Marketing Management

Digital Marketing

Dave Chaffey, Fiona Ellis-Chadwick
University of Gold Coast
2022

Abstract

A key text for Doctoral Elective Seminar on Strategic Marketing Innovation and Digital Ecosystems (Marketing Management) at the University of Gold Coast PhD in Business Administration programme.
Keywords
Doctoral Elective Seminar on Strategic Marketing Innovation and Digital Ecosystems (Marketing Management) Marketing Management PhD Business Administration
Full Title Digital Marketing
Primary Author Dave Chaffey, Fiona Ellis-Chadwick
Publication Type Book
Year 2022
Publisher Pearson
Category Marketing Management
Institution University of Gold Coast
Access Open Access
Added to Library March 20, 2026

Cite This Publication

APA
Dave Chaffey, Fiona Ellis-Chadwick (2022). *Digital Marketing*. Pearson.
MLA
Dave Chaffey, Fiona Ellis-Chadwick. *Digital Marketing*. Pearson, 2022.

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