Open Access
Abstract
A key text for Doctoral Elective Seminar on Strategic Marketing Innovation and Digital Ecosystems (Marketing Management) at the University of Gold Coast PhD in Business Administration programme.
Full Title
Marketing Management, Global Edition
Primary Author
Philip Kotler, Kevin Keller, Alexander Chernev
Publication Type
Book
Year
2021
Publisher
Pearson
Category
Marketing Management
Institution
University of Gold Coast
Access
Open Access
Added to Library
March 20, 2026
Cite This Publication
APA
Philip Kotler, Kevin Keller, Alexander Chernev (2021). *Marketing Management, Global Edition*. Pearson.
MLA
Philip Kotler, Kevin Keller, Alexander Chernev. *Marketing Management, Global Edition*. Pearson, 2021.
