Open Access
Marketing Management
Understanding Digital Marketing_ A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
University of Gold Coast
Abstract
A key text for Doctoral Elective Seminar on Strategic Marketing Innovation and Digital Ecosystems (Marketing Management) at the University of Gold Coast PhD in Business Administration programme.
Full Title
Understanding Digital Marketing_ A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Primary Author
Damian Ryan
Publication Type
Book
Year
2020
Publisher
Kogan Page
Category
Marketing Management
Institution
University of Gold Coast
Access
Open Access
Added to Library
March 20, 2026
Cite This Publication
APA
Damian Ryan (2020). *Understanding Digital Marketing_ A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns*. Kogan Page.
MLA
Damian Ryan. *Understanding Digital Marketing_ A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns*. Kogan Page, 2020.
